To do inbound marketing effectively, you have to understand why your visitors, contacts, leads, customers, and even employees do the things that they do. Why are they drawn to certain areas of your landing pages? Why do they only open certain emails? Why aren’t they filling out your contact forms? How do they prefer to communicate with your organization? As you might imagine, finding answers to these questions isn’t always easy. It’s not impossible, though. The most important thing to understand is that the answers will rarely fall into your lap. You’ll need to work hard for this insight but the impact it’ll have on your business is invaluable.
Below are 9 resources I frequently turn to for user behavior information and recommend bookmarking.
User Research Basics
User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. The types of user research you can or should perform will depend on the type of site, system or app you are developing, your timeline, and your environment. Read more on usability.gov.
When to Use Which User-Experience Research Methods
Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process. Read more by Nielsen Norman Group.
The Marketer’s Guide to Surveying Users
To understand what’s really happening on your site you have to—as Steve Blank so famously said—“get out of the building” and talk to your users. While getting out of the building often involves real-life, face-to-face conversations, it’s also possible—and in fact, essential—to talk to your customers even when you can’t actually leave your seat. Read more on Qualaroo.
Do You Know Jack? How to Delight Your Most Important Marketing Asset
Jack is your customer, but he feels insignificant and disconnected from your business. If you continue ignoring his wants and needs, he might just become another lost customer.
The truth hurts sometimes. Read more on HubSpot.
Change Blindness: Why People Don’t See What Designers Expect Them To See
People often overlook new visual details added to an existing image. This change blindness can affect critical information such as error messages and navigation menus, leading to user confusion and task failure. Luckily, with the right visual presentation you can dramatically reduce the likelihood of change blindness. Read more by Nielsen Norman Group.
Designing for 5 Types of E-Commerce Shoppers
There are 5 main types of e-commerce shoppers. Knowing the different motivations and habits people have when they come to a site helps designers make decisions that improve overall site usability while supporting different users’ needs. Read more by Nielsen Norman Group.
Mobile Conversion Strategies
The “year of mobile” has already happened, and you are late to the party. In the rush to catch up, you have probably retrofitted “mobileness” belatedly onto some of your desktop experiences. Unfortunately this approach will most likely fail. Watch Tim Ash’s presentation at INBOUND15.
How to create the right emotions with color in web design
Across human history, master painters and other artists have earned global recognition for their ability to manipulate colors. In the modern era, the artform now opens up a lot of new commercial and business applications, first in advertising, and now in web design. With an almost bottomless depth, the skill of color usage can be improved and refined endlessly. Read more on The Next Web.
3 Conversion Psychology Principles to Test on Your Landing Page
Landing page optimization isn’t just about tactics.
Sure, there are many tactical ways to improve your conversion rate: test your CTA button copy, test a shorter page, change this picture, make that button bigger… Read more on Unbounce.
What are some of your favorite user behavior resources? Share in the comments below!
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