Mobile is here. It’s been here. Smart developers and marketers have already adapted and are well onto fine-tuning and optimizing their mobile websites and applications. In a recent presentation on mobile conversion strategies at HubSpot’s INBOUND15 marketing and sales conference, Tim Ash hit the nail on the head when he stated that “we need to be responsive to the context.” It is no longer acceptable to have a website that simply resizes to the screen it’s being accessed from. We must focus on visitor context.
The conversion optimization expert touches on 10 mobile conversion do’s and 10 mobile conversion don’ts in the video below (slides are accessible below the video).