Mobile Conversion Strategies for Businesses to Follow [VIDEO]

Mobile is here. It’s been here. Smart developers and marketers have already adapted and are well onto fine-tuning and optimizing their mobile websites and applications. In a recent presentation on mobile conversion strategies at HubSpot’s INBOUND15 marketing and sales conference, Tim Ash hit the nail on the head when he stated that “we need to be responsive to the context.” It is no longer acceptable to have a website that simply resizes to the screen it’s being accessed from. We must focus on visitor context.

The conversion optimization expert touches on 10 mobile conversion do’s and 10 mobile conversion don’ts in the video below (slides are accessible below the video).

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9 User Behavior Resources for Inbound Marketers

To do inbound marketing effectively, you have to understand why your visitors, contacts, leads, customers, and even employees do the things that they do. Why are they drawn to certain areas of your landing pages? Why do they only open certain emails? Why aren’t they filling out your contact forms? How do they prefer to communicate with your organization? As you might imagine, finding answers to these questions isn’t always easy. It’s not impossible, though. The most important thing to understand is that the answers will rarely fall into your lap. You’ll need to work hard for this insight but the impact it’ll have on your business is invaluable.

Below are 9 resources I frequently turn to for user behavior information and recommend bookmarking.

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8 Mistakes Brands Make With Instagram

This post originally appeared on HubSpot’s Marketing Blog.

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 300 million accounts.

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