To do inbound marketing effectively, you have to understand why your visitors, contacts, leads, customers, and even employees do the things that they do. Why are they drawn to certain areas of your landing pages? Why do they only open certain emails? Why aren’t they filling out your contact forms? How do they prefer to communicate with your organization? As you might imagine, finding answers to these questions isn’t always easy. It’s not impossible, though. The most important thing to understand is that the answers will rarely fall into your lap. You’ll need to work hard for this insight but the impact it’ll have on your business is invaluable.
Below are 9 resources I frequently turn to for user behavior information and recommend bookmarking.